Market Positioning
We sharpen the product's place, difference and narrative in the market, moving it from price competition to a value-based position.
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You Cannot Stop Zombies by Pumping Blood!
“Zombie companies” has become a term we meet often in the economic press over the past few years.
THE CONSUMER CONFIDENCE INDEX Is Far More Than a Number
It is the sector that produces in order to earn, such as agriculture and industry. It is the foundation of all commercial and financial activity in a country, because without production the gains secured through the stock market and manipulation stay far from the public, and one cannot speak of investment, of development.
Where Will Global Trade Evolve?
Ever since the coronavirus became a global pandemic, experts have been examining in detail the psychological, sociological and economic effects it has had and will have on society, and sharing various scenarios with us.