Areas of Work

The six core areas I focus on.

Each area is not a standalone service; they are different faces of growth. In most projects several of them work together.

01

Internationalization

We plan entry into new markets in a structured, measured way and break the risk into manageable steps.

02

Product & Portfolio Strategy

We prioritize the portfolio, gather scattered focus and invest in the product that carries the most value.

03

Organization & Leadership

With the right structure, clear roles and a sound decision mechanism, we align the team on a shared direction.

04

Operational Excellence

We simplify processes, reduce waste and direct resources to the right work, building a backbone that can carry growth.

05

Market Positioning

We sharpen the product's place, difference and narrative in the market, moving it from price competition to a value-based position.

06

Growth Strategy

We define where sustainable growth will come from and how, and direct resources to the opportunity with the highest return.

Way of Working

I work at three different levels, depending on the project.

Consulting

A short, focused piece of work on one specific question.

Project partnership

End-to-end partnership, from designing the strategy to putting it into practice.

Strategy partnership with the management team

A regular, long-term thinking rhythm with the management team — as a standing thinking partner.